Phone: (866) 664-7465
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Guidelines

While Google’s generosity with their Grants for Nonprofits can have a major and lasting positive impact, there are some specifics that must be followed. ┬áThese include:

  • Only running keyword-targeted text ad campaigns on the Google.com search network that don’t exceed a CPC of $2.00 USD
  • Only linking to the one nonprofit website approved by Google
  • Actively managing your AdWords account by logging in on at least a monthly basis
  • Representing the mission of the approved nonprofit organization
  • Using keywords that are relevant to the approved nonprofit’s programs and/or services
  • Only promoting products and/or services where 100% of the proceeds support the approved program
  • Not displaying financial products or requests for car/boat/property donations
  • Not displaying AdSense or affiliate advertising links on your website

 

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